Summary Checklist for Getting Started in the Mail
BUILDING A LIST
Summary Checklist for Getting Started in the Mail[ ] Prepare your offer.
[ ] Fill out a blank direct mail profit planner, using estimates from your printer, lettershop, and other suppliers.
[ ] Verify that your product, free gift, and whatever else you intend to offer will be ready when you need it.
[ ] Talk with your mailing list professional and order your mailing list.
[ ] Meet with your copywriter.
[ ] Review the first draft, and ask for changes, if necessary.
[ ] Take the necessary action to have your product, free gift, and anything else that will fulfill your order available on time.
[ ] Approve copy for all components of the mailing.
[ ] Meet with the designer and give them the approved copy.
[ ] Review preliminary design for the mailing and ask for modification, if necessary.
[ ] Approve the design, and ask our designer to prepare "camera-ready art."
[ ] Ask your lettershop for an actual price and completion date, based on the design.
[ ] Designer supervises photography and retouching, if necessary.
[ ] Review camera-ready art, and make changes as necessary.
[ ] Send approved camera-ready art to your printer, and ask them for an actually printing price and completion date.
[ ] Check with your mailing list house if your list hasn't yet arrived or is not correct. Ask your lettershop when they want the list.
[ ] Redo your direct mail profit planner form, using your actual lettershop and printing prices, and correcting any other figures.
[ ] Approve the printing price and printing timetable, and give the printer your OK to print.
[ ] Approve the "blueprints" from the printer.
[ ] Be there when your job is being printed.
[ ] Get the printed pieces to your lettershop for mailing.
[ ] If you're seeking sales leads, distribute your mailing package to your sales force, telling them when it will go out, and when they'll get the leads that result.
[ ] Alert your fulfillment people when your mailing will go out, and when they'll receive orders to fulfill.
[ ] Your lettershop tells you your package is in the mail.
[ ] Record when orders come in, and immediately get them to your fulfillment people (or sales reps).
[ ] Supervise your staff and fulfillment people closely to be sure that orders are handled quickly and professionally.
[ ] Use the actual costs and results from your mailing to fill out your direct mail profit planner again. These figures are the basis for planning future mailings.
[ ] Add the names of your customers and inquirers to your permanent mailing list.